Brand Identity Creator For Video Chat / Live-Stream App in Alexandria
Description:
Conduct MENA’s market research and provide local market insights, challenges & opportunities for overseas Product Team.
Responsible to localize Branding/Rebranding of the current products to adapt to the MENA market.
Work with Product Manager to build MENA’s market core identity for the Product such as Name, Brand Heart, Brand Personality
Brief & collaborate with Product Designers to build Visual & Verbal Identity: Logo (Print, Web, Social..), Tagline, Brand Personality, Brand Tone / Voice
Guarantee the delivered Branding Materials will be localized for the MENA market, distinct, memorable, easy to apply/read or write, scalable, and cohesive with our core values.
Translate texts within the App to the Arabic language.
Qualifications:
Requirements:
Middle Eastern Native or proven deep understanding of the MENA market.
Understanding the needs and psychology of MENA users
Experience in a video call – matching & live streaming apps is a plus
Good English writing and speaking skills.
Proven experience as a Brand Creator for digital products or similar role
Strong research skill and visionary of future trends
Contact
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