A day in the life of...
Marketing strategy:
• Prepare MBS /ICP for respective segment within the category for respective markets
• Is the consumer expert for his potential strategic/pillar brand/segment or tactical brand/segment and actively contributes to the development of corresponding category that is inline with SBU guidelines – brand health monitoring
• Managing brand communication projects
• Propose pricing strategy and brand /channel-pack pricing strategy
Innovation / Rennovation
• Proposes and implements the Innovation & Renovation strategy (60/40+,nutritional compass..) of its brand/product segment as part of I&R process Prepare the I/R pipeline in line with the SBU for respective category,and based on local insight
• Works closely with factories' R&D to ensure delivery of I/R NPDI process
• Plan and prepare local launches ( drive and monitior the performance)
Trade execution:
• Accountable for the operational execution of the brand plan for all elements of the marketing mix :
• SKU management: product portfolio optimatization, development, knowledge
• pricing strategy for each country, controlling the execution
• consumer promotions: pre/post evaluations: (Identifying key findings and actions)
• place/distribution: accountable for POSM development,: PPL respolnsible, inputs for Trade marketing
Dynamic forecasting and profitabiliy:
Understands the profitability of his respective category and proposes the areas for improvement
• Monitoring of Market share, Sales out data and understanding the process of DF
• Proposing the DF based on sales out forecast
• Accountable for Gap management together with Sales and TM , analysis and proposals for gap closure
• Accountable for cooperation with other stream/functions (MOR + local MFR meetings)
What will make you successful
• Minimum 3 years’ experience in Generating Demand
• Previous cross functional team experience and project management
• Proficiency in English
• Good knowledge of marketing and brand building techniques (communication, promotions, market research)
• Knowledge of the category (consumer / buyer and the competitive environment, including complementary and competitive categories on the Romanian market) would be a plus
