Daily challenges include:
- Defining the virtual products and their statistics with the development team, and understanding how each of them contributes to the game dynamics
- Identifying the potential sale drivers for the different product categories in the game economy, defining the key points of exposure for those drivers
- Balancing the needs for those virtual products, their relation, life cycle, and their streams of availability
- Managing pricing as to create specific price point roles, implement selling strategies for higher price points
- Regularly provide user feedback and stat/price point tuning to development team based on play-testing, both during game development and post-release
- Analyze the evolution of the metrics you defined to spot both monetization bottlenecks and facilitators, then report suggestions for the game design or strategy accordingly
Qualifications
Who you are?
This is a position requiring a mix of strong economy and marketing knowledge with passion for analytical game design and the emerging free-to-play business model.
- You have strong sensitivity to gameplay and game design, understanding how to build needs and emotions in the context of a game
- You have strong analytical and formal thinking, able to break problems down in their key variables and identify the relations between them
- You have strong econometrics skills, able to model problems into quantitative systems, and draw qualitative conclusions out of quantitative data
- You possess statistic knowledge, you're able to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design
- You have strong marketing knowledge, you're able to formulate adequate selling strategies to improve the financial performance
- You understand the client/server architecture and data collecting pipeline and mining
- You are fluent in English (both written and spoken), concise writing skills
- You are an MS Excel Master
- You have deep, up-to-date knowledge of the free-to-play market, both web-based and on smartphones
- You have passion for games on all existing formats: board games, card games, sports, paper RPGs, gambling, all genres of videogames with special focus on MMOs and competitive games
Pluses:
- Graduate degree in Economics or BA, preferably specialized in Marketing or Strategic direction.
- Previous experience in econometrics / data mining
- Mastering of UI prototyping tools such as Flash
- Experience in community managing, marketing or product manager
- Previous experience as game designer, social designer or gambling designer
- Advanced understanding of SQL
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