Job DescriptionAre You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.How you will contribute:You will provide hands-on technical consultation, implementation support, subject matter expertise, and best practice guidance to execute and support full digital project lifecycle including working with multiple agency parties: creative/production/ fulfillment/CRM/media. To excel in this role, you will ensure all consumer digital activations globally adhere to the defined owned media marketing technology stack for the corresponding business unit, specifically Web activation, ESP, CRM, CDP, Tagging and Optimisation. In addition, you will continuously partner with our marketing team and key agency partners to understand how we can continue to invest & improve & evolve our owned media marketing technology stack to enable the marketing team to run the best in class marketing activations. In addition, you will ensure Partner agency platforms are aligned with consumer data privacy, security policies and governance and support on business case creation for new technologies or 3rd party integrations, including running technology RFPs. What you will bring:A desire to drive your future and accelerate your career. You will bring experience and knowledge in:Demonstrable hands-on experience implementing, integrating, troubleshooting and working directly with Marketing Technologies :Web, ESP, CRM, CDP, data-driven marketing, Personalisation, digital analytics, website technologies, Cloud Hosting, SEO, AccessibilityPreferably AEM, AWS, Google Cloud, Azure PaaS & IaaS, Hubspot, Salesforce Marketing Cloud, Adobe Campaign, Google Analytics, Google Optimize, Lytics, DataBricks, Google Page Speed/Lighthouse, OneTrustGlobal data privacy awareness Consumer Data and Digital Security awareness Paid Media Technology awareness Technically minded with good analytical skillsAbility to translate between marketing needs and technology requirements and vice versaProblem-solving, attention to detail, action-driven, partnership/relationship-drivenExperience working in a global IT function with regional or global responsibilities, in an environment similar to Mondelēz InternationalKPI and dimensions:100s thousands consumer data assets with consumer interaction signals to achieve Empathy@Scale.Technology adherence to 98%+ on each and every digital consumer experience.Ensuring that technology supports our web ambition through consistent execution against our MDLZ domain strategy, GA tagging practices and data warehousing requirementsSupporting key digital owned media optimization initiatives which tie directly to paid and non-paid mediaMain Responsibilities:Accountable to ensure all consumer digital activations globally adhere to defined marketing technology stack for the business unit, specifically ESP, CRM, CDP, Tagging and Optimisation. Provide technical expertise and best practice guidance in a project team to execute and support full project lifecycle including working with multiple agency parties: creative/production/ fulfilment/CRM/mediaWork directly with marketing technologies inc. ESP, CRM, CDP, Google Analytics, Tag Management Systems and consent management platforms and manage delivery of complex technology integrations with agency partnersContinuously partner with our marketing team and key partners to understand how we can continue to invest & improve & evolve our owned media marketing technology stack to enable the marketing team to run the best in class marketingSupport on business case creation for new technologies and 3rd party integrations, including running technology RFPs More about this role:The Global Marketing Technology Implementation Expert is responsible for ensuring that the Mondelez Owned Media marketing technologies are implemented into every digital activation, working directly with our agency partners, marketing teams, and digital leads to confirm set up and integration according to best practice and playbooks. This role will require hands-on guidance & troubleshooting of implementations within multi-agency digital projects which will require strong skills and experience in implementing Google Analytics, Google Optimize, CDP & CRM platforms, and ESP solutionsIn addition, the Mondelez Owned Media technology team develop data products and operate services that provide best-in-class digital consumer experiences. By enabling the right technology/services and insight, we can turn capitalise on the data signals our consumers leave on our digital experiences to create audiences, segments, personas based on their real behaviour. This in turn allows MDLZ to build a competitive advantage by knowing our consumers not only through owned channels but also paid channels across the ad networks.The technology and data we deliver fuels growth in Empathy@Scale at MDLZWhat you need to know about this position:You will act as the champion and advocate via a thorough understanding and hands-on expertise with Owned Media Marketing Technologies especially ESP, CRM, CRP, data-driven marketing, personalisation, digital analytics, website technologies, Cloud Hosting, focused on making best in class personalised digital experiences.What extra ingredients you will bring:Awareness of industry best practices in consumer data activation technologiesProven ability manage the delivery of complex marketing technology integrations in multi-agency projectsExcellent communication skills and a collaborative spirit.Education / Certifications: Degree in Computer ScienceNo Relocation support availableBusiness Unit SummaryAt Mondelēz International, our purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way. That means delivering a broad range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.We have a rich portfolio of strong brands globally and locally including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the top position globally in biscuits, chocolate and candy and the second top position in gum.Our 80,000 makers and bakers are located in more than 80 countries and we sell our products in over 150 countries around the world. Our people are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen—and happen fast.Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.Job TypeRegularSoftware & ApplicationsTechnology & Digital
Global Marketing Technology Implementation Expert in Bucuresti
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