Paid Media Lead, 100% remote in Bucuresti

Ruby Labs is a leading tech company that operates subscription-based consumer products in the self-help and wellness market. Our common vision is to create a tech company that builds a world-class self-help and wellness platform, to empower people to make self-care a way of life. A platform that is easily accessible for everyone and enjoyed for years. Since our launch, we’ve brought two successful products to the global market: Able and Hint, and are on track to launch a third in 2022. The Product Able is your digital platform to access the best weight care, health, and wellness experts across the globe. Able offers one-on-one health, nutrition, and wellness support at your fingertips. Get matched with your online coach to set a personalized action plan, build healthy habits, and stay motivated to achieve your health and weight goals. The opportunity We’re seeking a data-driven, and results-oriented Paid Media Lead to build and scale a world-class performance marketing program. This person will take our demand generation efforts to the next level by leveraging proven and creative solutions to drive measurable revenue impact. Combining a track record of high ROI in Paid Search, Paid Social, and Affiliate programs with effective communication and creativity, this person will lead all campaign elements from ideation and execution to reporting across all of Able’s geographies. A candidate who performs well in this role will lead a growing team of marketers who specialize in user acquisition, affiliate, and influencer marketing.What you’ll do Develop a Paid Media strategy that increases our ROAS and scales spend to the optimal point under diminishing returns on each major ad platformImplement and continually adjust the appropriate spend across SEM, Paid Social, Affiliate and Influencer programs Where leveraging agencies that specialize in advertising on a particular platform, manage those relationships and direct spend appropriately between external and internal teamsProject manage the creation (with support from agencies and the creative team) of production and distribution of ad materials–including short-form video and landing pagesDevelop and implement AB testing frameworks and regular ad refreshes to combat ad fatigue and increase ad engagement and ROASProactively recommend new campaigns, and provide performance feedback to internal and external teamsUse a mindset of experimentation to quickly test and advance from one new ad platform to another to serve our unique business needsCollaborate with the analytics team to build a performance metric dashboard and present learnings and actionable recommendations to the stakeholdersPartnering with the finance and analytics teams, monitor and own the LTV-to-CAC for SEM, Paid Social, Affiliate and Influencer Marketing spend About you 5+ years of Paid Media experience at a start-up or a tech company offering apps to consumers1+ years experience managing 1-5 direct reports1+ years experience managing an external Paid Media agency to achieve measurable resultsDemonstrable experience, certifications and relationships with Google and Facebook ad platformsProven track record of establishing and scaling an ROI-positive Paid Media program that directly drives high volume of product conversionsYou are a great storyteller and communicator who can build relationships with a diverse set of internal/external stakeholders, vendors and partnersYou’re just as comfortable powering through Google Sheets as you are whipping up creative presentations while meeting tight deadlinesYou possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset How you’ll grow Your work will directly contribute to Ruby Lab’s mission and bottom-line goalsYou will have the opportunity to grow with the Performance Marketing function at Ruby Labs and take on new projects as the organization growsYou will build deepen relationships across the organizationYou will be asked to draw and summarize insightsYou will get to interact with interesting and influential digital wellness content creators You’ll love working here if You care about digital wellness and access to itYou work best in a highly collaborative environmentYou’re metrics-driven in your decision-makingYou strive to improve existing processesYou want to work with teammates who excel at their jobs and embrace experimentationYou are committed to challenging the status quo and making sure our culture at Ruby Labs is among the most diverse and inclusive places to work The TeamYou will be joining a strong team of >100 people passionate about building the best-in-class product. RL has incredible team members, users, and ambitions… which is where you come in. We are a remote-first company, and our team is distributed across the UK and Europe. This was a deliberate choice to prioritise work-life balance and ensure we can accommodate the best people whilst fostering diversity. Our ValuesRuby Labs is founded on values we all share and are ready to stand for. They bring us together well beyond our current products and technologies. #Driven by dataWe believe in knowledge and continuously champion learning and experimentation. As we are relentlessly driven by data, we place value on rationality and real insights, not unproven beliefs. #InnovationWe praise smart innovation. We’re inquisitive, exact and always challenge our beliefs. Like a researcher, we take established knowledge and add something new. We create something better than the original, not just different. #Dream bigIn an industry where only the best products succeed, prioritizing our work is a must. We don’t waste time on low-key projects. We only go after the most disruptive, effective and exceptional ideas. #TransparencyTo get the best results, you need to see the full picture. That’s why our team has access to all information and is involved in key decisions. We also give each other honest feedback, so we can learn and improve. #ExcellenceSelf-help & wellness is a competitive industry with demanding users. Excellence is a necessity. At Ruby Labs, this means solving problems by breaking the rules, learning quickly and delivering superior execution. #Open-mindednessWe’re open to experiments and ready to take measured risks to get great results. We also value diversity and know the power of collective intelligence. If you have a better solution, we want to hear it. Employment Regular employment in UK or Malta or Contractor agreement for the team members distributed across Europe (non-UK/Malta). #LI-Remote To help us track our recruitment effort, please indicate in your cover/motivation letter where ( you saw this job posting.


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