Product Marketing Manager in Bucuresti

Company DescriptionAre You Looking For a Fun Place to Work? Join The Game!Why? Because joining our game means being part of a top innovator in the gaming field. Gameloft® is a leader in the development and publishing of games, creating them for all digital platforms with an astonishing audienceof 80 million monthly users. Our catalog includes every genre and our games are as varied as we are. We operate our own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partnerwith major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®.We distribute our games in over 100 countries and employ 4,300 people worldwide. We embrace challenges and are always ready for the next big thing. Not convinced yet?We have partnerships with high schools and universities all over the world and we support their activity by sharing knowledge and mentoring future professionals. We know the importance of knowledge sharing in order to build healthy and smart future generations. We grow talent and we push to be an example for youngsters by regularly hosting seminars for students, workshops for highschoolers and teachers. So, what do you say? Are you ready to be not just another face behind a computer screen, but a Gamelofter working in a supportive environment, who gets involved and gives back to the community?About Gameloft BucharestGameloft Bucharest was created in 2000 with a passion for games that spawned 42 titles for all platforms, from Java to consoles. Our games are recognized and praised by our players and by the industry. We take pride in our titles, from N.O.V.A, introduced on stage during the 2010 Apple Keynote as the first iPad game ever, to FPS benchmarks such as Modern Combat, with over 175 million downloads & Sniper Fury, with over 109 million downloads.Job DescriptionAs part of the Game team, working in close collaboration with the global Product Marketing team and an extended network of experts (ASO, UA, Consumer & Market Insights, Social Media, Press Relations, Influence, etc.), you will oversee the marketing of a free-to-play game throughout its entire life cycle, from strategy to execution. This role is located in our production studio in Bucharest but you will also work and coordinate with team members located in various territories worldwide.Responsibilities:Conduct market research, benchmarking and consumer studies to identify the game target audience and define its positioning, marketing pillars and USPCreate the game brand identity (title, packaging, tone of voice, marketing storytelling…)Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player baseDevelop marketing programs focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR…)Oversee the Social Media & Community strategy, including through the direct management of the Game Community ManagerOptimize the game visibility and performances on the app stores, working hand in hand with the ASO ExpertManage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions…)Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assetsManage game & promotional assets approval with copyright owners (e.g. Universal, Disney, LEGO, etc.) – if applicableAnalyze the performances of your marketing campaigns and report to the production team, HQ & copyright ownerParticipate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanismsQualifications3+ years in consumer marketing, ideally in online entertainment or social products;Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;Strong analytical skills with a meticulous mind;Creative spirit capable of creating innovative marketing programs that are result oriented;Strong leadership skills;Ability to work with a wide range of profiles (business, game design, analysts, etc.); Advanced English level is a mustAdditional InformationWhy join Gameloft?You want to be part of an exceptional experience, within a company that is constantly growing.You want to work with talented people who are industry pioneers.You want to join a global company and meet great people around the world from all walks of life.Or, you are just looking for a fun place to work!What can you expect from us?We are a 430 person game development studio in the greenest part of Bucharest;We have diverse backgrounds and we all love to work on our own games and ideas;You would work in a small agile team and professional programmers where everybody’s inputs are valued;The team is international, and we have several foreign colleagues;You will be using robust systems that serve millions of players;Exercising your creativity when solving tasks is much appreciated;You may be working on games using famous brands such as Marvel or Disney;We don't have many meetings :)What Gameloft Bucharest can offer you?Work from Home program available.Day off for your birthday and company’s anniversary; Free psychological counseling.Short FridayMedical insurance package, in partnership with Regina Maria Clinic.Lunch tickets.Supportive working climate, a team with a free communication style.A chance to work in a real multicultural environment.All the usual perks: cafeteria, free coffee, free fruits, gaming room, relaxation area, free gym. (We will enjoy these again after things will get better.What will happen when you apply?You can apply with your English CV Cover Letter in English with the subject "Why do I want to join Gameloft at the position of a Product Marketing Manager?At Gameloft, we believe in diversity, so no applicant will be discriminated against based on criteria such as gender, age, gender identity, religion, nationality, etc ...Your CV will be reviewed and if we find it relevant for us, you will be contacted.Next, you will take a remote test , followed by two interviews where you can find out more about the job. The whole process usually takes 1.5 weeks, but of course it depends on how fast you can come to us.If the test fails, we will notify you within 1-2 days. You will certainly receive feedback from us about the process, but you can also track the status of your application through our application system.Looking forward to hearing from you,Gameloft Romania