Product Marketing Manager – IBM Sterling in Bucharest, Romania in Bucuresti

IntroductionAt IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.Your Role and ResponsibilitiesSenior Product Marketing Manager at IBM is at the intersection of product management, marketing, sales, and business partners. You are responsible for articulating IBM’s point of view and value proposition for IBM Sterling B2B Collaboration software, connecting it with the right buyers and influencers, measured by revenue, retention rates, market segment share, and analyst ranking. IBM Sterling B2B Collaboration software is a market leading solution for enterprises to enable a secure, efficient exchange of business-critical data with their customers and partners – on premises, cloud, or hybrid-cloud.As a Senior Product Marketing Manager, you will: Be a market catalyst for the team, providing guiding views on key problems, competitors, and differentiators grounded in data. Develop strategic marketing plans through market research, competitive analysis, customer engagement, and business planning. Take the lead on deploying and enabling the marketing plan, product positioning and messaging, including the target persona and narrative. Work closely with product management, sales, business partners, and customers to launch new products, and develop robust marketing programs that drive demand and sales results. Take considerable care to detail and quality, along with the ability to grasp and translate technical capabilities into differentiated outcomes and benefits. Required Technical and Professional Expertise 5+ years of product marketing experience Self-starter, comfortable leading with or without explicit authority Strong leadership to drive projects across multiple teams Proven experience working in a highly matrixed global organization Able to make difficult prioritization decisions, with multiple, conflicting inputs Preferred Technical and Professional Expertise Knowledge of B2B integration and managed file transfer software Proven experience using agile tools and methodologies About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world’s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world’s most unique challenges? And ready to shape the future for millions of people? If so, then it’s time to join us, express your individuality, unleash your curiosity and discover new possibilities.Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.It’s time to define your career.About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. To help us track our recruitment effort, please indicate in your cover//motivation letter where ( you saw this job posting.


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