Accountability - main responsibilities in the role of Senior CUSTOMER MARKETING SPECIALISTCOMMUNICATIONDevelops the launch & promo plan, looking carefully at the budget and customers’ commercial calendars alsoCommunicates the projects’ details to and with the involved functional departments (sales, logistics, demand planning, finance, management)Communicates monthly the sales priorities, launch & promo activities and projects planned for the next month – formal message that will be sent in the last week of each month, for the next onePrepares and delivers info and details about each project, forecast allocation – quantities per customer and implementation month, commercial terms (recommended TPR), alignment and allocation for POSMsDelivers initiatives’ descriptions, including the new product’s attributes and benefits for the final consumerProjects’ evaluation, market analyses, competition monitoringDistribution reports (Coty, competition)Price reports (Coty, competition)Communication with the logistic/transportation providers for delivering POSM/furnitureLAUNCH AND PROMO ACTIVITIES - preparation and coordinationResponsible for launch & promo plan development and implementation in the storesUpdates the monthly inserts for customized furniture and secondary placements for all retailers (NEO, bergerie and other special projects)Responsible for the allocation of all POSMs / furniture / insertsPrepares the furniture and materials for the POSs, price labels, images, posters, wobblers floor stands, hotspots etc. Xmas program – planning the Xmas sets, forecast together with the sales team, propose the implementation into the market, prepares the presentation for the sales teamUpdates the promo & launch file for each month (SKUs, prices, recommended TPR), in order to prepare the file where the sales team estimate quantities and the Sales Controller validates the profitability and other financial KPIsProvide support for the preparation of the listing file with all logistic info for the sales team (IRC, EAN, logistic info, final prices) ANALYTICSMonthly analyses of promo activity, during 2 weeks after the activity is overSales, distribution, POSM implementation – implemented vs. plannedProjects that are already started and ongoingAvailability of the POSMs for the projects planned during the monthAnalyses of the Xmas program performance DATAUpdates portfolio – launches, discontinuations, codes, prices, availabilityPrepares the testers file and the discontinuation fileKeeps good record of POSMsOngoing checking of the POSMsAnalyses of the POSMs’ stock, upgrades, re-allocations and scrapping, if necessary PLANOGRAMSPlanograms update for each launch/ POS opening / POS re-organization, according to the furniture type OTHERSRespects the requests of the direct manager, that are related to the activity profile, specifically with the activity of launch and promo of Coty products (planograms, POSM, negotiations of conditions and promotions, promo analyses etc.)Anu other job related tasks that are not listed in the present JD, but are relevant and impacts the business KPIs / Dimensions – size of business in scope and/or business impact(NR, market share, budget, process effectiveness, compliance, etc.):Rational and efficient use of the available resourcesManage the allocated budget per brand, while ensuaring the implementation of the optimal promo calendar in the marketIdentify the best and most efficient ways to increase the sales (GS, NR) and market share for the allocated brandsFollow the company’s objectives, like, but not limited to: GS, NR, GM, market share etc.The ability to overcome any obstacle, by finding the proper solutions to solve any day-to-day issuesThe ability to permanently develop personal and professional skills in order to improve the results of the activityThe ability to manage and implement promo plans, respecting deadlines and Coty processesThe ability to perform different activities without permanent coordination request, except situations when the activities require decision taking that is above his/her competenciesUnderstanding and respecting of moral and socio-professional ethic principles Know-how – skillset and experience requirements, key competencies to perform on the role:University degree and minimum 2 years of experience in marketingGood knowledge of Excel, PowerPoint and good English knowledgeGood abilities of planning, organizing, problem solving, working under pressure, having initiativeExcellent communication and influencing skillsAuto-motivated, team player, results oriented, extrovertRomanian language at level of a native speaker and fluent English language WHAT WE OFFERFriendly work environmentAttractive package, meal vouchers, medical subscription, loyalty rewards, short Fridays and more!
Senior Customer Marketing Specialist Color in Bucuresti
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