Senior Marketing Specialist Business Banking in Bucuresti

You will be one of the two senior marketing specialists for Business Banking and part of the marketing team that works for both Retail and Business Banking.Business Banking Devision services clients from Start Ups and Micro companies up until Mid Corp companies with a turnover to a ~100 mil EUR.Our ambition for the Business Banking market is high, competition is though, and the marketing profession still must be further developed. Your role is to bring the marketing approach to a higher level, from planning to execution and evaluation, be the marketing expert for the business and the business expert for the Brand & Marketing team.You need to be a respected sparring partner for the business, understanding their challenges and at the same time being pro-active in your plans and take initiative whenever you see the opportunity.You will be responsible for Business Banking marketing and communication campaigns, working on an approach that will help us grow in clients and become the most desirable bank in Romania.You will be a linking pin between the Marketing & Communication team, the agencies (creative and media) and the Business Banking team, working in close relations with the business leads of Business Banking.In depth experience in Business to Business marketing and digital marketing are essential to be successful in this role.Your responsibilities:Marketing & communication strategy to claim a differentiation positioning for Business Banking in the market that both builds on the ING brand and achieves the business line objectivesStakeholder management within Business Banking organization, both local and with the global team.position the ING Business app as the #1 banking app for companies  Identify new opportunities for marketing and communication and be able to create the support to implementPlan and deliver marketing campaigns for product & brand, from start to finish including the monitoring and evaluationWork closely with the Business Banking Clients Team for identifying key marketing and communication priorities. Communication support for new products & features developed by the product teams and for any change related to the assigned products that need to be transmitted to our clients. Partner with our creative agencies to create and deliver marketing campaigns (both on- and off-line)Manage your budgetYour experienceAt least 5 years’ experience in Marketing and Marketing Communications in Business to Business. Having experience in a creative agency is an advantage.Experience with discovering unique client stories, building case studiesExperience with connecting with various typologies of b2b clients and coming up with the best strategy to reach and connect,Experience with developing and updating compelling b2b websitesExperience in developing marketing strategies and executing themExperience in delivering marketing campaigns, both on- and off lineExperience in working with different digital platforms and social media and using them in campaignsEntrepreneurial experience is a plus


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