Candidatul ideal
We are looking for a colleague to bring a strong social component in our digital strategy.
Knowledge, skills, abilities
- Knowledge of Social Media platforms (Facebook, Youtube, Instagram, and even a touch of Pinterest, Snapchat and TikTok) and different post types;
- Excellent writing and editing skills;
- Beginner Photoshop skills or Canva skills are a plus;
- You know how to organize consumer engagement activities such as contests, user-generated challenges, giveaways;
- Influencer outreach activities;
- Knowledge of online marketing and a good understanding of major marketing channels;
- At least 2 years of prior relevant work experience;
- Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
- Qualifications Required:
- Bachelor degree in a Creative or Communication related fields.
- At least three years’ experience working with social media especially with Facebook, Instagram and YouTube, with hands-on management of social media accounts.
- Fluent in speaking and writing in Romanian & English, high copywriting skills, creative writing skills.
- Creativity, strong sense of design and aesthetics.
- Fast learner & hands-on attitude.
- Previous experience with unified social media marketing platforms (Hootsuite, Socialbakers etc.) would be a plus
- Experience with social media analytics and optimization techniques, having directly manage end-to-end execution of social media campaign.
- Experience in KPI setting, advertising budget management and reporting.
Descrierea jobului
- Building and executing Social Media strategy and deploying marketing campaigns based on business strategy, brand area of expertise and buyer personas;
- Create editorial calendars, generate, edit, publish and share daily content (text, images, video);
- Co-creation and implementation of brands creative marketing campaigns including influencer marketing, real time marketing and sales oriented activities.
- Social Media research and listening to identify new content opportunities;
- Competition research and monitoring and Social Media audits and optimizations;
- Generate user content and use it further within the editorial calendar;
- Work closely with community management responsible to ensure all questions, comments and information requests are answered;
- A data-driven approach towards Social Media by continuously capturing and analyzing the appropriate social data/metrics.
