Social Media Specialist in Bucureşti, Bucureşti, Bucureşti

• Knowledge of Social Media platforms (Facebook, Youtube, Instagram, and even a touch of Pinterest, Snapchat and TikTok) and different post types
• Excellent writing and editing skills
• Beginner Photoshop skills or Canva skills are a plus;
• You know how to organize consumer engagement activities such as contests, user-generated challenges, giveaways
• Influencer outreach activities
• Knowledge of online marketing and a good understanding of major marketing channels
• At least 2 years of prior relevant work experience;
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability
• Bachelor degree in a Creative or Communication related fields
• At least three years’ experience working with social media especially with Facebook, Instagram and YouTube, with hands-on management of social media accounts
• Fluent in speaking and writing in Romanian & English, high copywriting skills, creative writing skills
• Creativity, strong sense of design and aesthetics
• Fast learner & hands-on attitude
• Previous experience with unified social media marketing platforms (Hootsuite, Socialbakers etc.) would be a plus
• Experience with social media analytics and optimization techniques, having directly manage end-to-end execution of social media campaign.
• Experience in KPI setting, advertising budget management and reporting

Responsabilitati:

• Building and executing Social Media strategy and deploying marketing campaigns based on business strategy, brand area of expertise and buyer personas
• Create editorial calendars, generate, edit, publish and share daily content (text, images, video)
• Co-creation and implementation of brands creative marketing campaigns including influencer marketing, real time marketing and sales oriented activities
• Social Media research and listening to identify new content opportunities
• Competition research and monitoring and Social Media audits and optimizations
• Generate user content and use it further within the editorial calendar
• Work closely with community management responsible to ensure all questions, comments and information requests are answered
• A data-driven approach towards Social Media by continuously capturing and analyzing the appropriate social data/metrics