Sr. Manager, Consumer Solutions Marketing (Product Marketing) in Bucuresti

Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid-growth and expansion and looking for a Consumer Solutions Marketing Manager who is ready to join us in creating a #CyberFit future and protecting the digital world!As part of our Product and Solutions Marketing organization and reporting directly to our Vice President, this highly visible, global role will be serving as half solutions marketing lead and half product marketing lead. You’ll look after our marketing strategy and execution for all things Consumer segment, and our Cyber Protect Home (Office - former “Acronis True Image”) product.Every member of our “A-Team” has an instrumental role and impact on the success of Acronis’ business, so we are looking for a highly-motivated individual who thrives in a fast-paced and high-volume, work environment. The ideal candidate for this position will not only possess the skills and experience required but will also possess a positive attitude and ability to solve complex problems and work in a fast-paced and rapidly changing environment. And just like every position at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.WHAT YOU'LL DO Be the segment/solutions marketing lead for Acronis in the Consumer segment. Work with business counterpart to develop a GTM strategy and marketing plan on how to message and promote Acronis and its solutions to this segment. You’ll develop the content, tools and engagement experiences to execute on the plan. And you’ll be the company go-to in understanding the market opportunity, the competitive landscape, the personas, and finding the right challenge/solution elements to best position Acronis in this market.Be the product marketing lead for our Home Office product. Wearing this hat, you’ll collaborate closely with our Director, Product Marketing and the product leads – merging and aligning between the product GTM and the segment GTM.Work closely with the e-Commerce lead and channel organization to support routes-to-market as needed.Collaborate with your Solution Marketing counterparts to find ways to sell more Consumer solutions e.g. via Providers, or help Providers gain more traction with their clients via e.g., employee family offers.Content - Author, video, record, review, present, evangelize, demo and generally own the messaging and content for marketing, channel, etc. for the segment and product.Contribute to thought leadership, solutions, and regional marketing content when and where applicable.Strive to continuously deliver industry, market, product and customer insights and vision to support product roadmap/positioning, campaign development and other relevant areas, and company growth – and the Product Management team’s decisioning.Work with our AR/Market Research lead to engage the Analyst community on the Acronis strategy and success in this market segment.Be the creative force on figuring out how to engage this audience in meaningful ways, work alongside initiatives focused on business audiences, and weave our Consumer story across events, campaigns, and company initiatives when and where opportunity presents.Bring lots of passion and advocacy for the consumer and the individual and use this energy to serve as an effective evangelist and presenter at events and meetings when called upon.Work within our operational processes and system to ensure work is documented, tracked, measured, and reported on. You’ll bring some best practices from prior experiences, and work with your virtual team to help ensure business targets and KPIs for the company’s investments are met. WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS) 10+ years of solutions and product marketing experience within the IT industry, with specific experience in the Consumer market, including both B2C and B2B2CExperience within the cybersecurity market required. Backup experience a strong plus. Experience with bundled or suite products for Consumer in this space is a winFront-line manager experience at an established high-tech company preferred with an understanding of planning, resourcing, budgeting, handling dependencies, long-term roadmaps, Agile environments, project management, virtual teaming, and global marketsSegment experience with Service Providers, especially MSPs or complex Channel environments is a strong plusSuccessful track record of cross-functional, cross-company collaborationComfort with high levels of ambiguity and proven ability to have impact and influence a highly virtualized, matrixed, global teamStrong problem solving and executive presentation skills important with ability to present to partners, analysts, blog under your own byline, and prior experience taking the stage at major eventsExperience working across tech and business teams, representing the voice of the customer, and finding creative ways to engage and get feedback from the customer is especially importantData-driven marketing experience for the Consumer segment is a must-haveHigh energy and enthusiasm – the type that is contagious with its potentialSome travel to events and meetings, including to international locations, may be required but is expected to be under 25% and in accordance with company health and safety policies WHO WE AREAcronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances WE OFFER Attractive remunerationMeal vouchersSupplemental Health insuranceTickets for conferences and seminarsChallenging atmosphere and interesting projectsFuture career development in a multinational company