Discover ING BankAt ING we encourage you to `do your thing`, to do more of what you love. This is also the way we articulate our promise to offer frictionless banking. Active in Romania for more de 25 years, ING Bank pioneered the local banking industry, bringing innovation in the life of its customers. Currently, ING is the 4th bank in the local markets, based on the assets and is a universal bank with 1,6 million clients from three business segments: individual clients (Retail), SMEs and Mid-Corporate clients and Wholesale Banking.Join us! Together we`ll empower people and organisations to realise their own vision for a better future. Mission:ING is the #LoveBrand and a frontrunner when it comes to making banking effortlessly and available to anyone. Passionate about technology, at ING, we believe all sustainable progress is driven by people with the imagination and determination to improve their future and the futures of those around them. We empower people and organizations to realize their own vision for a better future. This year we will launch our new brand positioning in the Business Banking market and we are looking for an experienced, creative, organized and determined Sr Marketing specialist who will help us bring our brand to life in the market and for our customers.In this role you will be part of our Marketing & Communications team and work with our Business Banking Team. This job role will report directly to the Brand and Marketing Lead.Your day to day:You will be the senior Marketing Specialist for Business Banking. Business Banking Division services clients from Start Ups and Micro companies up until Mid Corp companies with a turnover to a ~100 mil EUR.Our ambition for the Business Banking market is high, competition is though, and the marketing profession still must be further developed. Your role is to bring the marketing approach to a higher level, from planning to execution and evaluation, be the marketing expert for the business and the business expert for the Brand & Marketing team.You need to be a respected sparring partner for the business, understanding their challenges and at the same time being pro-active in your plans and take initiative whenever you see the opportunity. You will be responsible for the Business Banking marketing and communication campaigns, both externally and for our customer base. And working on a marketing & communication approach that will help us grow in clients and become the most desirable bank in Romania.You will be the linking pin between the Marketing & Communication team, the agencies (creative and media) and the Business Banking team, working in close relations with the business leads of Business Banking.In depth experience in Business to Business marketing and digital marketing are essential to be successful in this role.Your responsibilities:Marketing & communication strategy to claim a differentiation positioning for Business Banking in the market that both builds on the ING brand and achieves the business line objectives Stakeholder management within Business Banking organization, both local and with the global team. - excellent stakeholder management, especially with B2B partnersposition the ING Business app as the #1 banking app for companies Identify new opportunities for marketing and communication and be able to create the support to implementPlan and deliver marketing campaigns, for both our customer base as external product & brand campaigns, from start to finish including the monitoring and evaluationWork closely with the Business Banking Clients Team for identifying key marketing and communication prioritiesCommunication support for new products & features developed by the product teams and for any change related to the assigned products that need to be transmitted to our clients. Work closely with Business Banking Customer Experience Management Team for crafting effective value proposition customer communication and roll-out effective personalized interaction campaigns Partner with our creative agencies to create and deliver marketing campaigns (both on- and off-line)Manage your budgetWhat you bring to the team:At least 5 years’ experience in Marketing and Marketing Communications in Business to Business. Having experience in a creative agency is an advantage.Experience with discovering unique client stories, building case studiesExperience with connecting with various typologies of b2b clients and coming up with the best strategy to reach and connectExperience with developing and updating compelling b2b websitesExperience in developing marketing strategies and executing themExperience in delivering marketing campaigns, both on- and offlineExperience in working with different digital platforms and social media and using them in campaignsPrior experience in Personalized Interaction (in B2B) is a plusEntrepreneurial experiences is a plusOur culture and who we are looking for:The ING culture is open, informal and innovative. We hire smart people like you for your potential, not your past. Our biggest expectation is that you’ll stay curious. Keep learning. Take on more responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.We look for self-starting responsibility seekers with a talent for taking it on and making it happen. Who get a kick out of helping others succeed. And who have a knack for always being a step ahead. We call this ‘The Orange Code’: what you can expect from your colleagues, and what they will expect from you. https://www.ing.jobs/Global/Careers/Orange-code.htmWe are looking for an experienced marketing professional who will feel at home in our culture and brings the following skill set:An eye for details while always seeing the bigger pictureAble to multitask, prioritize, and manage time efficientlyGoal-oriented, organized team playerExcellent interpersonal, written and oral communication skillsProficiency in EnglishProficient computer skill (PowerPoint, Excel, Word)Experience with working in an Agile environment (nice to have)We are looking forward to meeting you!https://www.ing.jobs/Global/Careers/Why-join.htm
Sr. Marketing Specialist - Business Banking in Bucuresti
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