Trade Marketing Specialist in Bucuresti

About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio.PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit , . We are currently looking for an Trade Marketing Specialist to join our Beverages team in Bucharest.Job Purpose:Develop trade channel relevant strategies, annual promotion plans, execution and evaluation starting from On Premise & Gas channel characteristics, needs and trends. Recommended changes in plan based on performance or market conditions.Develop relevant planograms for our beverages permanent shelf space, permanent tools and coolers according to the marketing strategies, SKU margins and rotation to ensure optimum product availability at POS in OP & Gas Station channelsDevelop perfect store plans & strategies according to POS/channel segmentation to achieve picture of success in Gas Stations/ On Premise channels & guide sales & channel development teams Lead process of building and developing tools/solutions for space management (assortment, planogram) that will differentiate PepsiCo from its competitors. Propose MHP range per channel in OP and customer in Gas Station for beverages Track and control of the On Premise/Gas Station & Brand Visibility beverages budgetSeek and analyze relevant information from the trade universe, closely monitor competitive activity in the trade marketing area. Support Revenue Management Strategy based on Store Segments’ needs and PepsiCo’s prioritiesSupports sales team in meetings with key customers to sell in marketing plans and promotionsQualifications/Requirements2-3yrs of experience in related area (category development/management, sales, commercial etc.). Full knowledge of all channel development principles and ability to drive category growth through these leversExperience in sales and / or marketing and the delivery of plans and vision through to the POS and shopper.Significant experience of project managementWork-streams both internally and externally.Experience in channel planning processes to deliver PepsiCo plan ( E.g. Business Planning / Customer Planning).Ability to generate customer plans managing cross functional inputsAbility to overcome objections using combination of fact based evidence and influencing skills Ability to build & propose Brand Visibility plans in line with Category/Marketing brand book communicationUniversity educatedEnglish, RomanianFully PC literateTeam playerResults orientatedMarketing and sales background is desired.Relocation Eligible: Not ApplicableJob Type: Regular


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