Job Description:
DXC Technology (NYSE: DXC) is the world’s leading independent, end-to-end IT services company, helping clients harness the power of innovation to thrive on change. Created by the merger of CSC and the Enterprise Services business of Hewlett Packard Enterprise, DXC Technology serves nearly 6,000 private and public sector clients across 70 countries.
About the role:
We are looking for a growth-focused, self-driven Email Marketing Strategist to design and build DXC’s global email marketing program from the ground up. This is a high-impact role responsible for defining how email supports demand generation, customer engagement, client nurturing and multi-channel campaigns across the organization.
You will architect the email marketing strategy, design nurture and lifecycle journeys, define GDPR-compliant segmentation and governance, and shape how AI enhances personalization and automation. You will work with Marketing Operations, IT, Creative, Analytics and Sales to build a scalable, insight-driven channel that nurtures prospects, accelerates pipeline, and strengthens client relationships. You will set the strategic direction, frameworks and standards that other teams will execute.
Role type: Full-time
Our offices are located in (flexible work model):
Poland (Wroclaw, Krakow, Gdansk, Warsaw),
Bulgaria (Varna, Sofia),
Romania (Bucharest).
Key responsibilities:
1. Channel strategy and development
Build and lead the global email marketing strategy aligned with business, GTM and demand-generation goals
Define channel objectives, performance measurement frameworks and long-term roadmap
Establish governance models for GDPR compliance, segmentation, data usage, opt-in management and list hygiene
Create frameworks for newsletters, nurture streams, lifecycle programs and automated journeys
Ensure alignment with brand, content, portfolio marketing and campaign strategies
2. Journey and nurture architecture
Design persona, industry and account-level multi-touch nurture journeys
Map lifecycle programs across awareness, nurture, onboarding, retention and re-engagement
Define audience targeting models based on behavioral, firmographic and intent signals
Partner with creative services and content teams to shape messaging requirements and journey-level content needs
3. AI, personalization and modernization
Evaluate and recommend AI tools for personalization, journey optimization and predictive analytics
Introduce AI-driven segmentation, next-best-touch logic and content variation frameworks
Champion experimentation, innovation and best practices for relevance, automation and audience experience
4. Collaboration and cross-functional leadership
Work closely with Marketing Ops and IT to guide platform setup, integrations, data flows and automation requirements
Collaborate with Analytics to define KPIs, dashboards and insight frameworks
Partner with Sales and Sales Ops to ensure alignment on client communications, distribution lists and compliant outreach
Serve as the internal advocate for email governance, channel effectiveness and continuous improvement
5. Performance management and optimization
Define success metrics and establish a consistent reporting and optimization cadence
Interpret performance insights to refine journeys, improve segmentation and elevate email effectiveness
Lead structured testing strategies and champion a culture of experimentation
Produce periodic performance reviews and recommendations
Success Measures (6-12 Months)
A fully defined global email marketing strategy and governance framework in place
Core nurture and lifecycle programs launched across key personas, markets and GTM motions
GDPR-compliant segmentation and list management standards embedded in operations
Email fully integrated into campaign planning and execution frameworks
Regular reporting, insights and optimization cycles operational
Demonstrable improvement in engagement, conversion and pipeline contribution
AI-enabled personalization or optimization capabilities designed and in early deployment
Professional experience required:
7+ years of experience in marketing, with strong experience on email, lifecycle, or marketing automation strategy in a B2B environment
Expertise in designing multi-touch nurture programs and lifecycle journeys
Strong understanding of GDPR and email compliance best practices
Familiarity with segmentation, CRM systems and marketing automation platforms
Strong strategic thinking and the ability to design frameworks, journeys and cross-channel integration plans
Skilled collaborator with experience working cross-functionally
Analytical mindset—comfortable interpreting data to drive recommendations
Strategic, structured, proactive, and self-directed
Advanced English proficiency (C1 level or equivalent), with strong written and verbal communication skills for working in a global, cross-functional organization
Highly Desirable:
Experience applying AI tools for personalization, insights, testing, or automation
Understanding of predictive analytics, lead scoring or next-best-action decisioning
Experience in technology or professional services industries
What we offer:
Stable employment in an international company
Modern and conveniently located offices
Substantial medical insurance package provided in cooperation with the biggest medical services provider in Poland
Life insurance package
Multisport Card
Advancement opportunities within the organization (a variety of interesting projects with the array of technologies and tools)
Unlimited access to DXC University with courses from a bunch of external partners for the best learner's experience (e.g. Udemy)
DXC Partner courses and certifications (Microsoft, SAP, ServiceNow, AWS, Google, Dell Technologies, IBM, Microfocus, Salesforce, Red Hat, Vmware, Workday)
Employee Referral Program - financial bonus for the referrer for successful candidate recommendation
Opportunity to join the numerous charity and ecology-related events organized by our CSR Team (Corporate Social Responsibility)
Dixi Cool activities: trips, sports and wellness events, discounts for cultural events
Employee Recognition Program with points assigned by colleagues for the recognized employees (exchangeable for prizes)
Employee Assistance Program (providing 24/7 support for employees and their families in difficult life situations)
Thank you for taking time reviewing our job ad. If you believe this is the right match for you, please do not hesitate to apply. We are eager to learn more about you!
LI-hybrid
At DXC Technology, we believe strong connections and community are key to our success. Our work model prioritizes in-person collaboration while offering flexibility to support wellbeing, productivity, individual work styles, and life circumstances. We’re committed to fostering an inclusive environment where everyone can thrive.
