Job Description
Our Client is one of the largest and most dynamic FMCG groups in Central and Eastern Europe, with a strong presence across food, beverages, and water categories. The group manages a diversified portfolio of high-recognition consumer brands, operating at scale and with significant market share in several segments.
The company combines strong local execution with group-level standards, data-driven decision-making, and disciplined financial control. In Romania, our Client operates as a strategic growth market, with ongoing portfolio development, brand investments, and acquisitions.
The organization is characterized by operational stability, long-term employees, and a balanced approach to performance and work-life integration.
Pipera, Bucharest
office based
The Marketing Director will coordinate the entire marketing organization in Romania, covering all core marketing functions: '
Brand management Digital and Media Graphic and Creative Execution etc The role reports directly to the CEO of Romania. The relationship is hands-on, business-oriented, and expects autonomy, structured thinking, and clear accountability from the Marketing Director. This is a country-level Marketing Director role with full ownership of marketing strategy, execution governance, and commercial impact across the Romanian portfolio. The Marketing Director will: Define and own the brand and portfolio strategy across water, beverages, and food categories Lead annual marketing and commercial growth planning Translate strategy into clear KPIs, budgets, and execution plans Manage marketing budgets with full ROI accountability Act as the senior marketing interface towards group stakeholders This is a strategic and managerial role with strong financial and analytical expectations. Creative execution is delegated and supervised, not owned hands-on; but you display high creativity and the ability to generate innovative, out-of-the-box ideas
in this role are: Solid FMCG background in food and or beverages is mandatory Minimum 10 years of marketing experience with brand and portfolio responsibility Proven leadership of teams of at least 5 people, including senior profiles Demonstrated experience in managing marketing budgets, KPIs, and ROI Hands-on exposure to market research tools and data Experience leading New Product Development initiatives end-to-end Strategic mindset combined with operational discipline Ability to work cross-functionally and influence senior stakeholders What you will do
Define and implement brand strategies and product portfolio development plans, focused on dynamic market share growth and sales effectiveness Build coherent brand communication and develop brand image in line with strategic objectives and market trends Lead the annual marketing and commercial growth plan across brands and channels Drive campaigns and initiatives that increase sales, conversion, and customer retention Develop and oversee CRM and loyalty programs with clear segmentation and measurable outcomes Optimize digital channels (website, apps, e-commerce, digital campaigns) to improve performance and conversion Define and monitor consumer experience strategy (NPS, CSAT, feedback, insights) Work closely with Sales and Trade Marketing teams, with a strong focus on customer marketing Collaborate cross-functionally with R&D, Production & Logistics, Controlling, Legal, Finance, and other support teams Manage the marketing budget and ensure full accountability for ROI Lead internal marketing teams and external agencies, setting clear goals and performance standards Drive New Product Development (NPD) projects from concept to launch, end-to-end What we are looking for
Minimum 10 years of experience in marketing in managing brands or product categories in FMCG. At least 3 years of experience leading teams of 5+ people Proven track record of growing revenue while protecting margins Strong hands-on experience in brand management, CRM, loyalty, performance marketing, and digital Solid understanding of media planning, cooperation with media agencies, channel optimization, and cost efficiency analysis Experience in initiating and leading market research: hypothesis building, methodology selection, insight interpretation, and recommendations Demonstrated expertise in brand positioning and product strategy: brand architecture, value proposition development, audience segmentation Proven experience in New Product Development (NPD) from concept through full market launch Strong financial acumen, including fluency in P&L management, margin analysis, and profitability modeling Analytical mindset with a data-driven approach to decision-making Profile:
University degree in Marketing Strong internal drive and self-motivation, with a results-oriented mindset A “mini-entrepreneur” mentality: proactive, business-oriented, and accountable for end-to-end outcomes Courage to challenge the status quo and take calculated intellectual risks High level of autonomy and strong time and priority management skills Initiative and ownership: identifying problems and opportunities without waiting for direction Net salary: ~ 20,000 RON net per month Company car provided and other benefits to be discussed Stable workload with balanced work-life environment, with peak periods around launches/acquisitions Please do not apply if you do not have marketing work experience in FMCG, F&B
Thank you!
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