Position Summary
We are seeking a Creative Performance Specialist to drive the growth and success of TikTok advertising campaigns. In this hands-on role, you will research trends, manage UGC creators, develop and test creative ad concepts, and work closely with media buyers to optimize performance.
This is an exciting opportunity for a creative, proactive person who loves working in a fast-paced environment. What matters most is your ability to spot what makes content perform, write clear briefs, and continuously iterate to improve results.
Key Responsibilities
- Research TikTok trends, formats, and viral mechanics
Stay on top of daily TikTok trends, audio, formats, and creator content.
- Manage UGC creator briefing & coordination
Find and vet UGC creators, write creative briefs, and provide feedback to ensure high-quality content.
- Develop and iterate on ad concepts
Create direct-response and storytelling scripts, visuals, and variations; adapt organic formats into paid ads.
- Analyze creative performance and optimize
Identify creative fatigue, performance drop-offs, and winning structures; refine concepts accordingly.
- Collaborate with internal teams
Work with media buyers and other team members to align on insights and reuse top-performing TikToks across platforms.
- Maintain a creative testing pipeline
Plan weekly tests, tag creatives, and monitor results to continuously improve campaigns.
Required qualifications
- 2+ years of experience in media agencies (1 year acceptable with strong relevant creative performance work)
- Strong expertise and passion for TikTok and its creator ecosystem
- Hands-on experience working with UGC creators or influencers
- Ability to write clear, actionable creative briefs
- Understanding of ad performance metrics (CTR, ROAS, CVR)
- Creative, resourceful, and data-driven mindset
What we offer
- Flexible, remote work setup — work where you’re most productive
- Vacation and paid time off in line with your local national standards
- Direct support from platform representatives and access to inside knowledge
- The opportunity to make a real impact in a small, high-growth team
- A collaborative environment where your input and ideas matter
- A chance to shape the company’s TikTok creative strategy from the ground up
