At Adfix, we build and scale direct-to-consumer brands with performance at the core. We're looking for a Brand Manager who thinks like a business owner — someone who takes full accountability for revenue, not just tasks.
This is a high-ownership role sitting at the intersection of paid media, ecommerce, creative, and commercial strategy. You will work alongside specialists — but the outcomes belong to you.
WHAT YOU'LL OWN
Revenue & growth
- Own full performance across all assigned brands
- Scale Meta and Google campaigns profitably
- Monitor and act daily on ROAS, CPA, AOV, and CVR
- Identify growth opportunities and push execution fast
Shopify & conversion optimisation
- Own the end-to-end ecommerce experience
- Improve product pages, collections, and landing pages
- Drive conversion through structure, UX, and messaging
- Work with designers and developers to ship changes
Merchandising & commercial strategy
- Decide what to push, bundle, and discount
- Build pricing strategies and promotional mechanics
- Create and execute commercial calendars — sales, drops, seasonal campaigns
- Align all offers with stock levels and demand cycles
Creative direction
- Guide concepts, messaging angles, and brand positioning
- Work with creative strategists and designers on converting ideas
- Ensure consistency across ads, website, and social from brief to live
Channel alignment
- Unify paid ads, email, website, and organic into one system
- Sync creatives, offers, and landing pages across every touchpoint
- Remove friction at every stage of the customer journey
Inventory & stock awareness
- Understand stock levels and product priorities at all times
- Support smart stock rotation through targeted campaigns
- Never scale products that cannot sustain demand
Social & content direction
- Oversee the strategic direction of Instagram and TikTok
- Align organic content with paid strategy
- Ensure consistent, on-brand execution across platforms
Requirements
WHAT WE'RE LOOKING FOR
- Strong understanding of DTC ecommerce
- Experience working with Meta Ads and Google Ads at a strategic level
- Solid Shopify and CRO knowledge
- Commercial thinking — focused on revenue, not just activity
- Ability to manage multiple brands and competing priorities
- High-ownership mindset with fast, confident decision-making
HOW SUCCESS IS MEASURED
- Growth in revenue and profitability across assigned brands
- Measurable improvement in conversion rate and AOV
- Stronger, scalable creative assets
- Better structured offers and merchandising
- Clear, well-executed commercial calendars
THIS ROLE IS NOT
- A project manager — you drive outcomes, not timelines
- A social media manager — content is a lever, not the job
- A branding-only role — everything must move the business forward
Benefits
- A high-autonomy environment where your leadership genuinely shapes client success.
- A senior, low-politics team that values craftsmanship and ownership.
- Remote-first culture, flexible work conditions and async-friendly communication.
- Opportunities to work with fast-growing ecommerce brands.
- Room to grow into senior leadership roles.
