ROLE OVERVIEW
The Marketing Automation Specialist is a hands-on expert in Marketo and Salesforce (SFDC), responsible for building, optimizing, and standardizing marketing automation programs and campaigns across Honeywell businesses. This role partners with marketing stakeholders to enable best-in-class campaign execution, ensure data and process consistency, and drive the adoption of automation best practices. The Specialist is a go-to resource for campaign/program setup, naming conventions, UTM generation, and landing page development, and plays a key role in advancing Honeywell’s marketing automation maturity.
KEY RESPONSIBILITIES
Build, launch, and optimize marketing automation programs and campaigns in Marketo and SFDC, supporting business objectives across all Honeywell units. Develop and enforce campaign/program naming standards, UTM generation, and data consistency practices. Create and maintain Marketo landing pages, forms, and email nurture programs, ensuring high quality and brand alignment. Serve as a subject matter expert for email nurture development and advanced Marketo features. Partner with marketing teams to understand requirements, consult on automation best practices, and deliver scalable solutions. Collaborate with stakeholders to standardize campaign/program development processes between Marketo and SFDC. Monitor and troubleshoot campaign performance, data flow, and integration issues, proactively identifying and resolving errors. Support strategic projects related to marketing automation tools, including process improvements and tool enhancements. Stay current with industry trends, new features, and best practices in marketing automation. Maintain documentation and contribute to training and enablement for marketing teams. MUST HAVE
Bachelor’s or Master’s degree in Marketing, Business, Information Systems, or related field. 2+ years of hands-on experience with Marketo and Salesforce (SFDC) in a marketing automation role. Proven experience building and managing marketing automation programs, landing pages, and nurture campaigns. Strong understanding of campaign/program standardization, data quality, and UTM best practices. High attention to detail and commitment to process accuracy. Excellent communication and collaboration skills. Ability to work across multiple business units and manage competing priorities. WE VALUE
Marketo Expert Certification or working toward certification (support provided for certification attainment). Experience with HTML/CSS for landing page and email customization. Familiarity with global data privacy and email regulations (., GDPR, CAN-SPAM, CCPA). Experience with additional marketing automation tools is a plus. Analytical mindset and proactive approach to troubleshooting and process improvement. WHAT SUCCESS LOOKS LIKE
Timely and accurate delivery of standardized, high-performing marketing automation programs. High stakeholder satisfaction with campaign enablement and automation support. Increased consistency and quality in campaign/program execution across Honeywell. Continuous improvement in automation processes and adoption of best practices. We offer:
Competitive Salary regularly increased based on your performance Enjoy 25 vacation days per year, plus extra days off for life's special events We provide meal vouchers Flexible benefits basket with monthly budget allocated (top up medical insurance, life insurance, pension, vacation/ cultural/ fuel vouchers) Medical Insurance Plan paid by the company Christmas and Easter bonuses Recognition & referral bonus programs Comprehensive induction, ongoing training and development to set you up for success In-house and external learning platforms (Udemy) to continue to expand your skills Work experience opportunities to help you grow your career with us Global employee networks to help you connect and grow Employee Assistance Program - Free and confidential service to help with any difficulties regarding work, life and personal or family matters In case of unfortunate events, we support you by offering you free days and financial support (handled on a case by case basis) or Family financial aids Access Integrity line - Any workplace issues or violations that need to be raised in good faith, can be communicated in a safe, private and confidential environment Your family is growing while working at Honeywell? We congratulate you by offering special bonuses Frequent Employee Engagement activities fostering an inclusive and diverse work environment 3 + 2 hybrid work arrangement to support your work-life balance Flexible working hours Fresh fruit days in the office We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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