Short Intro and About the Job The Strategy & Insights (S&I) team provides the foundational understanding of what consumers and shoppers do and why they do it, which helps drive category, brand, and business growth through marketing, sales, and innovation excellence.The role of the Marketing Strategy and Insights Analyst ROBG is detecting market trends & anticipating the future, for Danone’s business growth is key. All with living and breathing our S&I values: be inspiring, curious, independent & business-oriented.Objectives of the role:Design and oversee continuous reporting, ensuring its added value for the businessManage market information - both on the local market level, and input to CEE reportingProvide the market information required by the business, ensuring it is accurate, timely, insightful, and actionableSupport setting KPIs for key business cases/ product launches. Support post-launch reviewsSupport market understanding & trends spotting:Responsible for monthly full reporting inside the company for all the continuous data available (retail data, household panel)Support local reviews on the market, category, brands, and competitor's performance (integrating multisource data)Build relationships with key stakeholders and be a source of effective challenge in the business:Ensure market insight is used sensibly in business decision-makingAct as the reference point for advice on market information within the category, continually building own levels of knowledge and raising the level generally within businessEnsure proactivity, identify business opportunities, and communicate them persuasivelyResponsible for the relationship with continuous research suppliers in your market (mainly retail & household panel data) About You Preffered profileBe a proven market & business analyst (min. 2 years of experience, research agency/ consultancy experience preferred; client-side experience would be an advantage).Knowledge of panel data & analyses would be a plusKnowledge of Nielsen Answers software would be a plusave a master’s degree in a field appropriate to the area of expertise (statistics/math, information systems, sociology, economy, or similar)Be fluent in English (written and spoken) is an advantage About Us, We offer and What's next .
Marketing Research Specialist (1 year) in Bucuresti
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