ON Trade Development Manager in Bucuresti

At Bergenbier (Molson Coors), we believe in togetherness, transparency, and evolution as we empower our colleagues to craft exceptional brews that can stand the test of time and be enjoyed by generations. Our shared passion for this industry has united us since 1994, and we take great pride in celebrating our successes and life-moments together. Discover your Bergenbier experience as a ON Trade Development Manager As the Channel Manager, you will play a crucial role in developing and overseeing the execution of yearly trade marketing plans. Your goal will be to increase customer and shopper/consumer preference for the Bergenbier portfolio in line with our brand strategies. This is a key position that directly impacts our brand's success in the market.   More about your role: o    Develop a trade marketing strategy and budget that aligns with the overall branding and marketing strategy. o    Collaborate with Sales and Marketing to develop Channel Strategy, considering regional market differences, company priorities and brand strategies.  o    Develop and execute nationwide trade marketing and customer engagement campaigns, creating POS materials and promotions. o    Flawlessly execute all trade marketing and customer engagement activities o    Ensures that Shopper insight is considered in all commercial decisions. o    Contributes to developing the product portfolio and manages each new launch. o    Develop focused trade strategies for a category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels. o    Ensure full understanding of changing trade dynamics and development in the beer industry to recommend effective channel & sales strategies that will give the Company a competitive edge. o    Monitor and evaluate the effectiveness of in-store promotions to determine whether these meet the Company's objectives. o    Analyzing market data, trends, consumer preferences, and competitor behavior to optimize channel strategies. o    Manage the budget allocated and ensure optimize and maximize the investment in the market.  Drive a continuous cost optimization mindset with team, agencies, and sales. o    Brief the directions/concepts/activities to third-party agencies and supervise the development and implementation. o    Ensure alignment with other departments: Marketing, Purchasing, Finance, Revenue Management, etc. o    Visiting the sales points regularly to understand the market better and ensure that the brand is visible, and guidelines are respected. Leadership Skills: o    Help team members grow by coaching and guiding them. I make sure we have regular discussions about their Personal Development Plans (PDPs) so that they can achieve their goals on time.  o    Provide appropriate recommendations for the integration of talent programs and succession plans.   This role is crafted for you if have:  o    Completed higher studies, preferably in Marketing or Management o    Minimum 5 years’ experience working within the HORECA channel , showcasing a comprehensive understanding of industry dynamics and customer needs. This includes direct involvement in sales, marketing, and operational aspects, efficiently servicing clients across the hospitality sector. o    At least 3 years’ experience working in Trade Marketing ON Trade and at least 1 year in Sales Dep. o    Demonstrable record of success in a customer-facing role, with a clear understanding of the selling process o    Strong analysis skills for generating recommendations and working with data. o    Advanced knowledge of MS Office, especially Microsoft Excel and PowerPoint o    Excellent communication and interpersonal skills o    Innovative spirit, creative and pro-active o    A good team player o    Good interpersonal skills, creativity, and initiative o    Understands shopper behavior. o    Understand essential business functions. o    Ability to motivate and develop people. o    Advanced English language skills   Join for the brands, stay for the people. At Bergenbier, we are driven by our passion for beverages, and our identity is composed of more than 500 colleagues who work at our headquarter in Bucharest, the production unit in Ploiesti, and the distribution network located throughout the country. As a part of the Molson Coors Beverage Company, one’s of the largest beer producers in the world, we firmly believe that together with us you can create exceptional drinks that will withstand the test of time: Bergenbier, Beck`s, Stella Artois, Staropramen, Corona, Leffe, Franziskaner, Löwenbräu, Miller, Hoegaarden, Noroc, Fresh 0.0%.