Senior Brand Manager Primary Bucuresti, Romania Req ID R00099085 Category Marketing Division AbbVie Role scope•Drives the understanding of patient experience insights across the brand and field team and develops the patient journey to focus the brand team on delivering patient-centric strategies, including CLM engagement and personalization, within the company’s code of conduct, company policies and all applicable laws and regulations. Main responsibilities: ·Collaborates with brand team members and field team members, facilitates stakeholder discussions (with healthcare professional (HCP) and non-HCP stakeholders) and synthesizes insights to identify target segments, to determine brand positioning, coordinate close loop marketing engagement and customization, and populate the Brand Plan Insights Chapter.·Secure the insights and views of stakeholders from diverse domains to develop a robust and accurate patient journey; proposes strategic goals for brand team review based on patient experience findings and challenges and critiques brand team strategies to ensure patient focus.·Ensures that all functional results are compatible with the brand and communicates emotional messages aligned with the brand story.·Guides the design and implementation of all marketing activities and includes innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet the brand's strategic objectives.·Ensures all materials, strategies and tactics in the field are aligned to drive strategic brand objectives.·Coordinates the development of marketing contributions to the Strategic Brand Plan, reinforces the 1-year tactical brand plan, and coordinates the preparation of the long-term plan to drive brand success.·Develops, leads and trains direct reports (as applicable), estimates, monitors brand key performance indicators (KPIs), manages brands budget and P&L (as applicable), tracks ROI metrics for all activities marketing, to meet or exceed brand plan objectives.Essentials:·Bachelor’s Degree or equivalent·Relevant experience, with proven successful marketing portfolio, in pharmaceutical/biotechnology industry, capturing several brands and working with multiple teams·Ability to transpose the marketing strategies into realistic and feasible actions·Ability to lead, motivate and coordinate trans-functional teams·Proven experience in leading, managing and training for individuals and teams, alongside with talent management and performance experience·Good knowledge of medical environment·Strong knowledge on marketing techniques, principles, strategies, including digital marketing competences. ·Strong knowledge on finance principles and processes·Proficiency in English (speaking and writing)Preferred: ·Sales track record of success within biotech/pharmaceutical or any other industry·Marketing track record of success within FMCG, Media and/or Digital/IT industryAbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. Travel: No Job Type: Experienced Schedule: Full-time
Senior Brand Manager in Bucuresti
Datele de contact vor fi vizibile dupa ce veti aplica!