Company Description
Who we are?
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
Find out more at
Job Description
The Marketing Category Manager Romania/Bulgaria manages the relevant category(ies) on geographical level: for Romania and Bulgaria. The role is responsible for driving category growth, brand performance and consumer engagement across RO and BG markets focusing on comprehensive portfolio deployment, range management, media planning, campaign translation and execution, artwork translation, local & global brands management and compiling and sharing key market insights. Responsibilities will be compliant with the Marketing Governance Model.
Marketing Category Manager RO/BG is responsible for RO/BG results for relevant category and leads an international marketing team.
Co-creates with the global category & brands teams category strategy and executes it for the Romanian and Bulgarian marketTakes responsibility and shapes category P&L with special focus on Total Gross Profit levelCooperates with global teams (category, brand)Monitors market, competitors and JDE performance and adjusts plans & activities accordinglyLeads international team of professionals responsible for the given categoryAdapt regional or global marketing initiatives to local market dynamics and consumer needs.Coordinates all activities within the scope of local launches of New Product Development or Product Adaptations across RO/BG marketsOversees local range management across RO/BG markets to ensure consistent product availabilityManages external communication activities (including social media) and maintains relationship with local media all in line with the communication and media strategy of the brands in scopeTranslates the category strategy guidelines into local marketing campaigns by managing local execution of advertisement and promotion activitiesIs responsible for compiling local knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trendsSupport pricing, positioning and promotional strategies to maximize category performancePartners with Shopper Marketing, Sales / Key Account teams to ensure strong alignment between marketing initiatives and commercial prioritiesDevelopment and control of marketing budget, including media campaigns, promotions and other advertisementsQualifications
Must have:
5 years marketing experience at FMCG company2 years of team management experienceExperience in managing cross-functional or regional teams/projectsAbility to lead intercultural & remote teamManaged a category / brands at an FMCG companyStrong understanding of category management, brand strategy and consumer marketingStrong analytical and data-driven decision-making skillsUniversity or college degree in Marketing, Business Administration or a related fieldFluent EnglishEnd-user computer skillsKnowledge of related laws and legal regulationsAdditional Information
Why Join Us?
Work in an inclusive, globally connected teamImpact real business decisions with your insightsGain exposure to leading research tools and strategiesGrow your expertise in a high-interest category—coffee!Enjoy a culture of innovation, support, and continuous learningBenefit from a generous package, including:Meal vouchers for daily convenienceComprehensive health coverageAccess to a company-sponsored wellness programBookster subscription for your personal and professional developmentExtra vacation days plus additional free days throughout the yearUnlimited free coffee to fuel your insights ☕
