Digital Marketing Senior Specialist, EMEA
Bucharest, Europe /Marketing – Field Marketing EMEA /Full-timeApply for this jobAt UiPath we see boundless potential in the way we live. It drives the way we work. Our culture is our most valuable asset, that's why it acts like a compass to us. We’re fast, immersed, humble and bold. And that’s not just words on the walls.Eliminating time-consuming tasks means people get to do more of what they love. It’s an inspiring, high stakes challenge that motivates us, and this common passion bonds UiPath employees globally. We all strive every day to be better and to accelerate human achievement.We make robots, but we hire people. Would you like to be part of this journey? Your Mission: In this role, you will accelerate demand generation through effective regional digital marketing services. You will manage EMEA regional websites, digital content medium and channels, including content localization and SEO implementation.
What you'll do at UiPath:
- Implement regional digital campaigns and programs including webinars, virtual events, and paid lead generation
- Manage data collection, quality, and compliance for the campaigns and programmes
- Track metrics and milestones to ensure high-quality, on-schedule execution
- Manage internal communications and alignment for the digital marketing programmes
- Monitor, report and improve digital marketing performance
- Apply a hands-on, end-to-end management approach for the above, which involves day-to-day usage of our CRM, CMS, MA and other marketing and communications technologies
What you'll bring to the team:
- 5+ years of experience in digital marketing in B2B technology space, including how to best use the different channels available to reach this audience and get results
- Knowledge in demand generation waterfall and techniques
- Strong project management, analytical skills, and the ability to translate data to actionable insights
- Strong communications skills (written, verbal, presentation)
- English as a main language, plus business proficiency in French or/and German
- Knowledge of Salesforce, Marketo (or Enterprise MA), GA, Enterprise web CMS and online webinar (Zoom, Livestorm, Teams etc.) set up and execution for varying audiences
- Ability to work on multiple projects at one time, working with the team across EMEA and collaborating with colleagues around the world
- Life at UiPath like a lot of startups, can sometimes feel like a roller coaster. It comes with changes and challenges, but also with the opportunity to shape how work is done, to have great impact and
learn a great deal.