Job Description
What will I be delivering?
In this role you will help drive both organic and paid traffic to product pages, articles, reports and YouGov’s industry leading data. You'll ensure our SEO rank grows in areas where we’d like to be positioned more strongly. You’ll work to make sure editorial content and B2B content work in harmony and you’ll own the SEO and Paid Search best practices for YouGov. On-site you’ll develop and execute web-personalisation, utilising third-party technology, in order to lead prospects to the most relevant content and drive conversions.
- Work collaboratively with the editorial and marketing teams to deliver strong ranking opportunities on content
- Own a PPC budget to drive traffic, conversions and ROI
- Partner with the digital team to ensure the CMS is fully optimised for web personalisation.
- Lead on web personalisation, becoming the expert across YouGov’s global marketing team
Qualifications
What do I need to bring with me?
- A desire to learn about new tools and technologies
- A drive to improve results
- A test & learn philosophy
- An analytical mind
- An interest in polling and data
Demonstrated knowledge and experience
- A strong knowledge of SEO and PPC best practices
- Experience in web marketing and/or website development
- Experience of web personalisation (preferred, not essential)
- Ability to plan and manage at both strategic and operational levels
- Able to translate business goals into a well-defined performance plan and communicates link between current activities and goals
- Ability to adapt content, inserting keywords to increase searchability
Technical skills and qualifications
- Some knowledge of SEM, with a basic understanding of keyword placement, link building, search engine crawling, ranking algorithms, best practices, and effective strategies
- Strong analytical skills with Excel and perhaps other tools such as Google/Adobe Analytics, and reporting dashboards such as PowerBI/Tableau
- Some experience writing and/or editing content
Behavioral competencies
- Someone who can work as an individual and collaborate with a team
- Some experience explaining complex topics to stakeholders
- Experience in presenting data in visual form
- Ability to create, innovate, and take ideas from conception through to delivering the final product
- Effective organization skills and can-do attitude to deliver results, meet deadlines and manage time effectively
Additional Information
What’s in it for me?
- The chance to manage and own search and web-personalisation strategies within a global organisation
- Work on the most exciting topics
- Join an established leader in the data industry
- Work with and learn from YouGov’s talented team
