Job Description
YOUR MISSION
As Head of Brand Ads, you’ll take Glovo’s advertising business to the next level — evolving it from a high-potential unit into a strategic, scalable, and profitable business. You’ll lead a cross-functional team, develop high-impact partnerships with media agencies and global brands, and shape how advertisers engage with Glovo’s unique ecosystem.
You will not only execute but build: the business model, the partnerships, and the organization needed to make Glovo a reference player in retail and brand media.
THE JOURNEY
Develop a long-term commercial and operational plan to make Glovo’s Brand Ads a sustainable and profitable business vertical. Define the go-to-market strategy, pricing model, and commercial narrative to position Glovo as a key player in Retail Media.
Lead the relationship with top-tier media agencies and holding groups, shaping multi-year joint business plans. Build frameworks for agency collaboration, measurement, and performance accountability.
Build and nurture senior-level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within Glovo’s ecosystem. Drive collaboration across marketing, data, and category teams to deliver integrated growth initiatives.
Be accountable for Brand Ads revenue, profit margins, and investment prioritization. Identify and unlock new monetization opportunities through brand partnerships and innovative formats.
Oversee execution of media campaigns (endemic and non-endemic), ensuring flawless delivery and measurable impact for advertisers. Translate data and insights into strategic actions that strengthen client retention.
Build and develop a team of brand media specialists, strategic planners, and account leads. Ensure strong collaboration with local commercial teams and HQ stakeholders to embed media thinking across Glovo’s commercial strategy.
Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.
Qualifications
WHAT YOU WILL BRING TO THE RIDE
Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.
We believe driven talent deserves:
Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.
Feel free to note your pronouns in your application (, she/her/hers, he/him/his, they/them/theirs, etc).
So, ready to take the wheel and make this the ride of your life?
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