Head of Marketing in Bucuresti

Head of MarketingBucharest, Romania /OLX – Marketing /Full-timeWELCOME TO OLX GROUPOver 300 Million monthly active users; US $3 billion in revenue and +86% revenue growth (FY 2022). Part of Naspers’ Prosus, one of the biggest technology investors in the world (An early investor in Tencent and the owner of StackOverFlow). +30 countries. +20 Brands. Powered by +10,000 employees representing 81 nationalities. And that's why we need your help. Join Us. Shape your career with us.We are looking for a Head of Marketing (f/m) in our amazing OLX Regional Hub, focusing on Romania, Portugal and BulgariaIn this role, you will lead the marketing team and direct the process of strategic planning, campaign management, brand building and user growth. You will work closely with business and functional leaders across the OLX organization in the RO/PT/BG region on a broad range of high-impact topics, which will give you the chance to play a leading role in shaping our future together.What responsibilities will you get when working with us?Marketing strategy: Define market priorities through an insights-led process, lead the integrated marketing strategy, inform & manage the annual marketing agenda and together with central functions (EU Performance and EU Retention Marketing, Product) and local functions (Local Brand Marketing teams, Strategy, Sales, etc) execute against it. Measurement & outcome: Before, during and after execution, it is imperative to articulate the impact and focus on the outcome, rather than the output. The goal is to acquire new incremental users through acquisition efforts by optimizing against ROI and retaining users and growing LTV of users. Also, impact through the brand is part of this process and is paramount to creating a sustainable competitive advantage over time. Analytics and Customer Mindset: Insights- and research-led communication development. Being able to craft very actionable customer insights from research and able to translate this into clear marketing briefs and comms objectives. Working across POE media, creative agencies, and teamsBrand: Accelerate OLX's brand strength across our markets focusing on Goods, Services, and Jobs. Setting OLX as the reference for transacting online and positioning OLX Jobs as a #1 destination for employers and employees as well as work together with the Performance team to deliver value/replies to our employersGo-to-market: Drive go-to-market and adoption of OLX positioning OLX Goods away from 'only second hand' to 'best deal' with the launch of new features as well as the stronger push next year on professional sellers. This is strong collaboration with Sales, Local and Central Product teams. Also driving local initiatives (Sales, ad hoc projects, fraud communication, monetization comms, user comms/blog/content, etc..)Team: Manage and building a regional team (around 8 people) across Romania, Portugal and Bulgaria ensuring we design and build scalable marketing efforts that can easily replicate across markets (not reinventing the wheel in each country). Build a strong team, coaching, guiding and training them where needed. The engagement of the team is key to the success of our missionWhat will help you to be successful in this role?Strong knowledge of the full marketing mix, being able to drive high-impact integrated marketing campaigns (across POE media) for Romania, Portugal, and Bulgaria.An analytical and data-driven mindset to analyze category, competitive, consumer, product, and brand data and identify the biggest marketing opportunities and goals for OLX Romania Portugal, and BulgariaProven track record to grow and develop collaborative and engaged teams, as well as growing individuals within that team to unlock full potential through coaching and mentoring.Given a complex environment, has the ability to ruthlessly prioritize and drive an agenda, both within and outside the marketing team.Outstanding communication and interpersonal abilities;Excellent project management abilities;Well-developed analytical skills and stakeholder management;Good understanding of research methods and data analysis techniques;Think big, act bold and focus on the value delivered to our Customers;What can you expect from us and what do we offer?The opportunity to work for the top tier classifieds brands, a place that takes the best out of being a global company and bringing a nice local flavor;A desk in a beautifully designed office in the center of Bucharest, close to some of the best coffee shops and brunch places. However, the job will be remote during the pandemic, for obvious reasons;Continuous investment in your development, through training. Also, the chance to connect for advice and inspiration to other professionals from all over the world;Strong compensation package (annual performance-based bonus, medical insurance, flexible benefits compensation);Friendly, curious and driven colleagues that get stuff done and consider that enjoying the ride is far more important than rules and hierarchies.Cake. Or other gifts. We like to get creative about them....at OLX GroupAt OLX we have a clear ambition – to empower people everywhere in the world by helping them connect and share their goods and services. This inspiring purpose has helped us build one of the world’s leading Internet companies. This combination of business andpurpose attracts a certain type of person. If you’ve got an entrepreneurial drive and think you can use that aim to bring added value to our purpose, then we’d love to empower you. Want to know more?A BIT MORE ABOUT USCheck our careers website Discover why you should join the OLX Group Check out our talent, product, engineering and design blogs Follow us on We encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role. We are committed to building an that seeks out the diverse perspectives and experiences of our people and becomes a company superpower and strategic competitive advantage.The OLX Group (OLX Group consists of OLX Global B.V. and its affiliated companies) will handle your personal data with care and will process your personal data to assess your fit for the position you are applying for. You can give your consent (optional) to allow us to store your data for up to 12 months after the application process. So that in case you are not fit for the role at stake we can consider you for other suitable roles. Please refer to our to find out more about how your application data will be processed.


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