Job Description
Affirma, an award-winning software services company, is looking for a Marketing Automation Specialist to join our growing Marketing Services team. You will be responsible for working with our clients to implement, manage, and optimize email campaigns, landing pages, forms, workflows and other digital marketing tactics that promote the client’s overall growth and success.
If you have experience in Marketing Automation platforms, have a demonstrated history of results in digital marketing and are looking to grow your marketing skillset in areas like SEO, PPC, or social media over time, then please read on!
Responsibilities:
· Recommend appropriate marketing automation platforms for clients
· Configure/implement platforms, such as Pardot and Marketing Cloud, which may include integration with Salesforce as well as Marketo and/or HubSpot
· Create and develop digital marketing campaign strategies for lead generation as well as lead and contact nurturing
· Employ A/B testing; test and analyze workflows; utilize lead scoring to help inform areas of improvement
· Provide data-driven recommendations and strategies to help clients meet their goals and grow revenue
· Segment audiences and recommend content to maximize results
· Develop landing pages and emails utilizing templates and drag-and-drop editors, including writing copy for these assets
· Prepare client-facing monthly reports on metrics and results
Requirements:
· 3+ years of experience in the digital marketing space as well as demonstrated knowledge of marketing automation tools
· Certification or in-depth experience in one or more of the following:
· Pardot
· Marketing Cloud
· HubSpot
· Marketo
· Salesforce experience specifically in relation to marketing
· Experience dealing with clients and ability to manage your time effectively
· Overall marketing skills in areas such as, strategy, SEO, SEM/PPC, social, content writing and/or marketing automation
· Strong analytical mindset and ability to analyze campaign results
· Ability to develop strategies and tactics to deliver qualified leads
Nice to Have:
· Familiarity with social media management tools, such as Hootsuite and Buffer
· Manage social media accounts by implementing strategies and tactics that grow followers as well as engage, retain and convert them
· Ability to develop SEO strategies and tactics from scratch if need be to develop/optimize on-page and off-page SEO
· Ability to acquire new leads and customers through search engine marketing strategies and tactics, such as AdWords and paid social advertising
· Manage strategy and set-up of all paid campaigns
· Google AdWords and Google Analytics certified
Why Affirma?
· One of Washington's Fastest Growing Private Companies & Top 100 Best Companies to Work For (According to Seattle Business Magazine and Puget Sound Business Journal)
· Casual environment, surrounded by incredibly intelligent and motivated co-workers, and a performance-driven culture
· Flexible Schedule
· Opportunity for growth
· Great location, great people, exciting projects, and tons of fun
Requirements
Marketing;SEO/SEM
