Responsible for the preparation and execution of marketing plans in relation to the launch and the promotion of the assignment product lines across our Orthopedic divisions within responsible territory.Develops marketing materials, plans promotional activities, provides training and support to the sales force, monitor trends and improve market intelligence. Maintains contacts with customers to follow up promotion efforts.Area MarketingEstablish close working relationships with area sales team and dealer sales forces.Prepare marketing plans for specified aspects/components of Stryker products, focusing on appropriate target audiences.Ensure integration with area business plans. This includes new launches and on-going support of current products and accessoriesDevelop technical expertise with respect to specified product area. This includes product knowledge, sales volume and trends, cost and margin information as well as key customer wants and needsProduce and develop key marketing tools to support the market plan initiatives. Work closely with sales team and global marketing to ensure that these tools are both effective in supporting sales. This includes the development of sales briefs, selling/promotional materials, exhibition booth activities and materials, advertising, public relations activities and website activitiesEnsure field staff receive training to ensure effective delivery of key selling messages and use of marketing/promotional aids based on sales briefs as appropriatePropose solutions on any requests/needs received by current client baseMarket ResearchInput into and assistance with market research as and when required; monitor and communicate market research requirements to back up marketing planning and promotional activitiesInput into and share actively in customers feedback surveysProvide insight for main competitors activities within the territory Financial ManagementBudgetary management for all marketing activities initiated (liaising with Country Manager with support from Finance where required)Analysing and managing the prices in accordance with market trends ( competition ) MiscellaneousTo be aware of and to support continuously the development and implementation of the company quality system.Full discipline with all corporate compliance policies with regard to interaction with HCPs. & ICs.Strictly follow demo inventory policy and ensure demo products are properly stored in good order Perform bi-annual demo inventory physical count and report any missing or damaged products. Key talents /strengths for the role:Strategic and analytical thinking abilities and able to take decisionsExperience of marketing in medical devices, preferably orthopedicsAble to navigate a complex matrix organisationHigh level of trust and integrityAbility to work in a team and to solve problemsExcellent oral and written communication skillsProactive styleExcellent time management and organizational skillsDiplomacy and awareness of cultural issuesFlexibility and able to travel on longer trips
Product Manager, Orthopedics in Bucuresti
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