Position SummaryCMI SupervisorDo you have a passion for consumer products and excellent user experience? Are you interested in helping drive local growth for one of the largest global brand in the world? Do you love data, insights and storytelling?We are a fun, diverse and high impact team who is looking for a strong analytical and customer-focused leader to be the chief storyteller for our business performance: informing our leadership team, marketing, sales, product marketing and partners stakeholders on the mobile &consumer electronics market and competitive dynamics as well as delivering analysis on how and why our business is performing. If you love working with data, turning data into insights, collaborating with others, writing, presenting and educating others with meaningful data and insights to make business decisions – we want to hear from you!The candidate should have a strong analytical skills along with business acumen to bring together competitive data, brand, category, sales and channel insights, partner and sales field feedback with the goal of driving the right marketing and commercial strategy for the Samsung DX (Device eXperience) business. The ideal candidate will have a strong background in problem solving and analysis with a track record of working with a large group of internal partners to define and execute strategic initiatives as well as strong storytelling skills. The role should elevate and represent the voice of the customer across the organization to enable a culture of customer centricity and advanced data-driven marketing practices.Role and ResponsibilitiesResponsibilities:1. Drawing the insights strategy and the Marketing Insights plan (MI – Market, consumers, shoppers, customer and retail insights) to sustain yearly marketing and commercial objectivesInitiates, plans and implements the MI projects: defines the objectives, analyses and solves the problems, finds opportunities, monitors and evaluates the resultsSupports development of a successful local brand and category leadership through the research projectsFull understanding of customer behavior, attitudes, and shopping habits to address and fulfil unmet consumer needs; in other words, be the voice of the consumerEvaluates competitor products, marketing tactics and strategies. Based on analysis and identification of consumer pain points, collaborates with the business partners on what actions should be taken to improve the consumer experienceSupports colleagues in defining suitable metrics to measure the performance of all products and communications channels used to engage customers/consumers. Helping to draw insights and recommendations for optimizing the use of all marketing and communications channels, influencing the design of GTM/LLP, campaigns and programs and identifying product enhancements.Defining, tracking and reporting key metrics to assess marketing and overall business healthBuilds/design dashboards to enable ongoing monitoring of the key metrics2. Developing the MI Briefs, supervising the implementation of the MI projects, keeping the relationship with the research agencies, supporting deployment of the MI results.Initiates and develops the relation with the research agencies, offers the necessary information to respond to specific business requestSupports selection of the MI agencies by evaluating the projects and services offered by the agencies against specific objectives and budgetsDuring the MI projects: prepares, supervises the conduct of the projects, supervises the research implementation, monitors and evaluates the results together with the research agency, extracts the conclusions, insights and based on these offers directions and sustains Samsung commercial team (e.g. Category& Campaign, Digital Marketing, eStore, Retail Management, Product Managers teams)Processes the MI data given by global studies, communicates with the Samsung regional EO/HQ coordinators and the global research agencies, provides research reports and MI presentations inside the organizationDevelop training sessions to educate the organization on most efficient ways to leverage insights to drive value of research and insights across the company3. Managing the MI budgets:Develops a yearly plan and budget, manages the spending vs budget allocated to the MI function, operates all the internal processes for the plan execution with the help of the marketing support;Skills and Qualifications• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions• Normally receives little instruction on day-to-day work and receives general instructions on new assignments• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
Professional, Consumer & Market Insight in Ploieşti
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