Regional Marketing Lead - NL and Germany in Bucuresti

Northern Europe Marketing Lead Location: Amsterdam or London (office 3 days a week) Introduction: My client is an international payments business that helps money move around the world. Their platform is not only simplistic and easy, but offers a number of solutions. Their purpose is around making business easy, wherever it may be. With a focus on the SME market, as well as online vendors, their GTM strategy has been superb - now they're looking to step this up even more, with more marketing heads focusing on the key markets of the Netherlands and Germany. The Role: We need an experienced regional marketer, with a strong track record in marketing who comes from a regional marketing with a solid B2B background. Your focus will be on acquiring small to medium businesses located in Netherlands and Germany.Responsibilities: Set up the marketing strategy and tactics based on the target market and regional commercial strategy. Set clear goals and ensure each step will be delivered on time from the marketing perspective. Strategize and coordinate regional marketing initiatives across target European markets, with a specific focus on field marketing activities. Work in conjunction with the Global Marketing team to lead the localisation of the regional marketing strategy, ensuring content localisationis aligned with regional nuances and customer considerations. Ensure data and insights underpin the Marketing strategy, execution and growth plans. Drive and grow customer acquisition, through online and offline channels leveraging both global marketing, in-house as well as third-party/agency resources. Set measurable KPIs for all activities and initiatives being undertaken and demonstrate MKT ROI through attribution modelling. Work closely with all other functions and be a team player, ensuring consistent marketing message/proposition is established both internally and externally. Requirements: Senior, regional and strategic level marketing experience. Fluent in English and ideally German; additional European languages are advantageous (particularly Dutch). Previously marketed a product within online vendor eco-system to acquire Amazon sellers, will be distinctly advantageous. Able to work across multiple geographic time-zones in a Matrix organisation Have understanding and respect for different working cultures Ability to manage, optimize, and effectively deploy a marketing budget with proven track record of leading and influencing teams both locally and remotely Ability to navigate and adapt to a fast-paced and ever-changing environment, adopt an entrepreneurial mentality, not afraid to test out new ideas and roll up your sleeves to get stuff done Ability to challenge the status quo and think outside the box.