Senior Digital Marketing Specialist - Marketing Data Analyst in Bucuresti

team recognized for leadership, innovation and diversityWe are looking for a Senior Digital Marketing Specialist - Marketing Data Analyst to join Honeywell in Bucharest.As a Senior Digital Marketing Specialist - Marketing Data Analyst, you will play a pivotal role in driving data-driven decision-makingwithin our marketing organization. You will leverage your expertise in AdobeAnalytics, Glassbox, Adobe Target, Silktide, and Satmetrix to extract meaningfulinsights from large datasets and translate them into actionable recommendationsthat optimize marketing performance. This is a hybrid role 3+2 days.Key responsibilities:Develop and maintain comprehensive data models using Adobe Analytics, Glassbox, Adobe Target, Silktide, and Satmetrix.Preparation of analytical reports and dashboards (including visualization) for the marketing web team.High experience and skill level in Microsoft Excel / Tableau / PowerBI.Conduct in-depth analysis of marketing data to identify trends, patterns, and opportunities.Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the digital marketing team based on these insightsCreate reports and presentations that communicate complex findings to stakeholders at all levels.Analyze campaign metrics to identify areas for improvement and make recommendations for future campaigns.Utilize Glassbox and Satmetrix to understand customer behavior, identify pain points, and measure customer satisfaction.Develop and maintain data pipelines and automation processes.Identify opportunities for innovation and improvement within the marketing organization.Key requirements:Bachelor’s degree in marketing, analytics, statistics, or a related field.5+ years of experience in a data analysis role, preferably within a marketing organization.Strong proficiency in Adobe Analytics, Glassbox, Adobe Target, Silktide, Satmetrix or similar tools.Advanced knowledge of SQL, Python, or R and PowerBI, Tableau, or Microsoft Excel.Excellent data visualization and storytelling skills.Strong analytical and problem-solving abilities.Ability to work independently and as part of a team.Knowledge of statistical modeling and machine learning techniques.We offer:Competitive Salary regularly increased based on your performanceEnjoy 25 vacation days per year, plus extra days off for life's special eventsWe provide meal vouchersFlexible benefits basket with monthly budget allocated (top up medical insurance, life insurance, pension, vacation/ cultural/ fuel vouchers)Medical Insurance Plan paid by the companyChristmas and Easter bonuses Recognition & referral bonus programsComprehensive induction, ongoing training and development to set you up for successIn-house and external learning platforms (Udemy) to continue to expand your skills Work experience opportunities to help you grow your career with usGlobal employee networks to help you connect and growEmployee Assistance Program - Free and confidential service to help with any difficulties regarding work, life and personal or family mattersIn case of unfortunate events, we support you by offering you free days and financial support (handled on a case by case basis) or Family financial aidsAccess Integrity line - Any workplace issues or violations that need to be raised in good faith, can be communicated in a safe, private and confidential environmentYour family is growing while working at Honeywell? We congratulate you by offering special bonusesFrequent Employee Engagement activities fostering an inclusive and diverse work environment 3 + 2 hybrid work arrangement to support your work-life balanceFlexible working hoursFuel expense provided for all our employeesFresh fruit days in the officeIf this is your dream role, then we'd love to hear from you.We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.#LI-Hybrid