E-INFRA is one of the most powerful Romanian groups, with over 28 years of activity.
Through its companies — Electrogrup , Nova Power & Gas, Direct One, Netcity and WESEE — the Group operates across energy, telecommunications and civil infrastructure, covering the full value chain from infrastructure to services.
We are hiring a Brand Manager to join our marketing team.
This is a senior, high-impact role focused on driving integrated campaigns, accelerating customer acquisition and strengthening brand performance across multiple business lines.
Some of the most important activities (not limited to): Integrated Marketing & Campaign Execution Lead end-to-end delivery of integrated campaigns (digital, offline, events), aligned with commercial priorities and market dynamics; Coordinate digital media agencies and internal teams to ensure consistent execution across channels; Define communication strategies for launches, activations and tactical commercial initiatives; Ensure strong visibility and execution standards within approved budgets; Growth & Demand Generation Contribute to acquisition strategy through performance-driven campaign planning and delivery; Work closely with digital media agencies and internal stakeholders to optimize funnel performance and campaign execution; Translate commercial priorities into actionable marketing programs; Drive qualified lead generation through creative strategy, media coordination and execution; Brand Management & Positioning Ensure consistent brand communication across all touchpoints; Contribute to positioning development across Group companies; Coordinate messaging alignment between brand communication and commercial priorities; Agencies, Stakeholders & Execution Governance Manage digital media, creative and production agencies across campaigns and projects; Drive alignment across key stakeholders on campaign priorities, messaging and execution plans; Coordinate internal teams to ensure consistent and efficient delivery; Performance Monitoring & Optimization Monitor campaign performance and extract actionable insights; Evaluate results against KPIs and recommend optimizations; Track competitive landscape and market dynamics; What we are looking for: Experience 5–8+ years in marketing roles (brand, digital, performance or integrated campaigns); Proven experience delivering multi-channel campaigns end-to-end; Strong exposure to digital marketing and performance-driven environments; Experience working with agencies and managing campaign budgets; Capabilities We are looking for marketers who combine strategy with execution: Strong integrated marketing thinking; Solid digital and performance understanding (not execution-heavy); Commercial mindset and results orientation; Structured execution and ownership mindset; Analytical thinking and optimization focus; Requirements Bachelor’s degree in Marketing, Business or related field; Strong communication and stakeholder management skills; Ability to thrive in a fast-paced environment; Powered by JazzHR
