Short Intro and About the Job
Danone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible. Do you want to join us to contribute to a healthier world? We are now looking for a:
Brand Manager Core Milks (Aptamil & Milupa)
(Full-time, Location: Romania, Bucharest)
Why should YOU apply right away?
If you need more than our great company culture, you should keep in mind the opportunity to
Develop your career in a dynamic and purpose-driven environmentEnjoy a flexible hybrid working setup (minimum 2 days/week in-office)Receive a medical subscription extended to your spouse and childrenCelebrate your birthday with an extra paid day offExplore thousands of courses through LinkedIn Learning, to boost your skills anytimeAccess Bookster - your gateway to inspiration and self-development through readingBenefit from our Employee Assistance Program for mental well-being and supportYOUR responsibilities as a Brand Manager will include (but not limited to):
Lead the consumer strategy and marketing plans for the Core Milks portfolio within Danone Specialized Nutrition, ensuring alignment with global and regional brand strategies.Develop and execute Consumer Marketing strategies that drive sustainable brand growth, market share, and business performance.Provide structured competitive insights and identify key business drivers to support informed decision-making.Define and manage the consumer communication strategy, leveraging trends/innovations, and translating product knowledge into credible, differentiated, and compliant communication for parents.Manage and continuously optimize the product portfolio based on financial KPIs, market performance, and strategic priorities.Identify, evaluate, and develop new product opportunities that address unmet consumer needs and contribute to long-term brand growth.Own P&L analysis, pricing strategies, and financial performance tracking for the portfolio.Develop and adapt packaging concepts in line with local market needs, global guidelines, regulatory requirements, and brand positioning.Conduct and leverage market research, including global, regional, and local trackers, to extract insights and translate them into actionable marketing plans.Lead projects independently from concept to execution, collaborating closely with cross-functional teams, agencies, global stakeholders, and medical KOLs. About You
We are looking for a Brand Manager with the following profile:
University degree in Marketing & Communication, Business Administration, Life Sciences, or a related field.3-5 years of experience in brand management or marketing roles, ideally within Health Care, FMCG, or pharmaceutical environments.Strong understanding of marketing and communication strategy, with the ability to translate insights into effective brand plans.Digitally-savvy, able to drive the digital strategy of the brand; previous experience with building and running digital campaignsSolid analytical skills with experience in business performance tracking, P&L management, and prioritization.Experience working in cross-functional and matrix organizations.Strong stakeholder management and relationship-building skills, both internally and externally.Ability to manage multiple projects independently and drive initiatives with limited supervision.Medical background or education is considered an advantage.Fluent in Romanian & English, both spoken and written. About Us, We offer and What's next
About Us
Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people should impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.
We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.
Are you interested in joining us?Hit the “Apply” button.To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.
