eTeacher Group is growing, and this is your opportunity to join a global, fast-moving EdTech company shaping the future of online education.
eTeacher Group is an EdTech pioneer delivering high-quality live online courses to over 50,000 students worldwide each year. With more than 550 employees and a rapidly evolving Learning Platform, we remain at the forefront of educational innovation. Our strategy is clear: create personalized, outcome-focused learning experiences powered by advanced teaching methodologies and cutting-edge AI technologies.
We are looking for a Marketing Automation Manager who truly understands lifecycle marketing - not just the tools, but the logic behind them. Someone who can build smart automations, meaningful segmentation, and scalable systems that leverage data to drive engagement, retention, and revenue.
This role owns the CRM and automation ecosystem end-to-end.
Your mission: turn data into behavior, behavior into engagement, and engagement into retention, revenue, and student satisfaction.
Responsibilities:
- Build, manage, and optimize automated lifecycle journeys across Email, WhatsApp, and SMS.
- Audit existing flows and fix broken logic, overlaps, delays, redundancies, and structural issues.
- Replace manual campaigns with structured, scalable automation systems.
- Improve conversion and retention through continuous A/B testing and iteration.
- Analyze user behavior data (opens, clicks, purchases, course starts, engagement metrics).
- Design and refine lead scoring models to identify high-intent prospects.
- Build structured follow-up logic, reminders, and targeting flows to support campaigns.
- Work within our existing CRM setup, improve and gradually restructure it toward a cleaner, more scalable architecture.
- Maintain CRM health, documentation, clarity, and long-term maintainability.
- Support UTM tracking and attribution logic to ensure proper data flow and performance measurement.
- Collaborate cross-functionally, align stakeholders, raise concerns early, and ensure projects move forward efficiently.
- 5-6 years of experience in marketing automation, lifecycle marketing, or CRM roles- a must.
- Proven experience in lifecycle strategy, segmentation, automation logic, and journey building - a must.
- Hands-on experience with ActiveCampaign (preferred), HubSpot, Pardot, or Klaviyo - a must.
- Strong experience building structured and scalable automation systems-a must.
- Experience with Email, WhatsApp, and SMS automation - a must.
- Solid understanding of UTM tracking, attribution logic, integrations, and landing page tracking.
- Experience designing and managing lead scoring models.
- Strong data management skills and high attention to CRM data hygiene.
- Systems thinker - able to design full customer journeys and scalable solutions rather than one-off campaigns.
- Execution mindset - able to prioritize, manage multiple projects, analyze data, and turn insights into action.
- High level of ownership and accountability.
- Strong communication skills and ability to collaborate across teams.
- Comfortable working in a fully remote environment.
- Academic degree - nice to have.
This is an individual contributor role (no direct reports).
This is a remote freelance position.
Only English resumes will be considered.
